With an ever growing media brand portfolio, there are lots of opportunities at Gdmc Media. Here's a brief introduction to the main types of roles that go into producing some of our media brands:
From writing picture captions to 3,000-word articles, editorial posts are obviously key to the success of any media brand. But it’s about a lot more than simply writing. Our editorial team produce the creative ideas that keep our title ahead of the opposition, help plan the strategy and direction of the brands we work on, and work with other teams around Gdmc Media to ensure everything keeps running smoothly. It's hard work, but exceptionally rewarding.
Creative & Design
The look of a brand and how it is presented is as important as the actual content itself. Capturing the essence of an editorial piece, in line with the tone and strategy from the layout to images used to the development of professional audio and videos, are an essential skill. The creative and design posts ensure the evolution of the brand’s look.
Of course, revenue is important and our brands depend upon the revenue from clients and advertisers who are equally reliant on reaching our desirable audiences. From selling small online ads to creating bespoke multi-platform marketing campaigns for well-known multi-nationals, media sales is about finding effective solutions for advertisers using all the resources at your disposal. We need people who are passionate and commercial, who have a real ability to build and maintain relationships and are motivated by the fact that they make a real difference to the success of our brands.
Liaising internally with editorial and client relations teams, externally with agencies, printers, finishers and mailing houses, the Production team are responsible for seeing the content package through from start to finish. Ensuring that all deadlines are met and that the finished product reaches its audience on time and looking great.
It’s all about knowing your audience be it magazine subscribers or online visitors. This position is focused on knowing how best to attract and serve our audiences. It encompasses the management of physical distribution channels, to targeting potential new customers, building the right deal and designing marketing materials that are tempting enough to turn sporadic buyers into long-term customers.
Working very closely with all stakeholders to create company wide and brand specific marketing plans. Just a few of the marketing team's increasingly varied set of objectives include driving newsstand sales, collecting data, increasing web traffic and organising events. Delivering marketing plans, managing key partnerships and identifying brand extensions all contribute to the continued and future success of the business.
Our events team work across all our titles, creating and delivering memorable live experiences for our community of readers. A great event can build loyalty which in turn translates into long term customers - everyone's favourite type!
HR, Finance, IT, Building - Facilities, Production and Marketing all work in partnership with every brand, providing the support that enables strategies to be implemented and aims to be met as effectively and efficiently as possible. Without these support functions, we wouldn't be able to publish our brands.