Advertising Terms

1 Advertisements are accepted for publication in publications and websites owned or published by Geoffrey Dean Marketing Corporation cc (also known as gdmc) subject to the following conditions:

a. Gdmc reserves the right to withhold any advertisement from publication and to cancel any advertisement order that has been accepted.

b. Gdmc will not be liable to the advertiser or to any other person for any loss or damages of any nature whatsoever, including indirect or consequential damages or any loss of profit or special damages of any nature whatsoever and whether in the contemplation of the parties or not, which the advertiser or any other person may suffer as a result of gdmc’s failure to publish, or publication on dates other than those specified by the advertiser, or any other error of any kind.

c. Telephonic instructions must in all cases be confirmed in writing by the advertiser.


2 Every precaution is taken to ensure the correct printing and insertion of all advertisements, however gdmc will not be held liable for any inaccuracies or omissions or for any consequence arising there from, where the advertiser has not dispatched to the publisher in a timely manner a 100% hi-res correct colour proof generated from the delivered advertising material for checking purposes or once completed material and/or made up material has been signed and approved for printing by the advertiser.


3 Gdmc reserves the right to edit, revise or to reject — even after acceptance for publication — any advertisement deemed to be untruthful or objectionable in subject matter or wording, or unsuitable for any other reason, whether space for the advertisement has been booked in advance under order or not.


4 Gdmc reserves the right within good reason and discretion to suspend, increase or decrease the usual number of copies of any issue without notice.


5 Space is sold to advertisers for the purpose of making announcements concerning their own business and may not be used for attacking or making comparisons with other advertisers, firms, institutions or persons.


6 The advertiser indemnifies gdmc against any claim by any third party arising out of the design, form, content, copyright infringement or other attributions of the advertisement.


7 No advertising booking automatically entitles the client to a write-up or editorial coverage. Write-ups or editorial coverage has to be a prearranged agreement between gdmc and the advertising client and be in line with what is considered an added value agreement.


8 All orders are subject to the availability of space. Bookings will lapse if the first insertion under order is not made within three months of the order, or if more than three months elapses between insertions.


9 The full name, street address, telephone and fax number of the advertiser must be included in advertisements asking for money or stamps to be sent to the newspaper or box number.


10 First insertion of all advertising orders – whether a single or multiple – are payable within seven (7) days of receiving the signed booking, as bookings can only be guaranteed and planned on receipt of payment. Approved accounts are payable within the terms agreed to on their account profile, otherwise orders must be prepaid.

11 Material deadlines will be provided to you by gdmc’s advertising representative and is usually five (3) weeks prior to print date for print Publications and three (3) days for websites, with the exception of surveys and special reports.


12 Any advertising order is subject to the conditions stated herein unless specifically varied by gdmc in writing with specific reference to the advertiser’s contrary documentation.


13 ACCEPTANCE AND COPY: If material is received too late for publication, the space reserved will be charged for. Copy must conform to all PRINT MEDIA ASSOCIATION requirements for the acceptance of print advertisements. The general typography of advertisements is subject to the approval of gdmc. Analogue material must be claimed within 30 days, after which no responsibility will be accepted for loss or damage to such material. Digital material can be retrieved up to three months from last date of publication.


14 No changes to advertisements appearing in publications will be accepted once publication production has commenced.


15 When new advertising rates are announced, clients who have contracts with gdmc will be entitled to continue to advertise at their contract rates for 45 days after new rate is announced. The balance of their orders will be subject to the new rates. Such contracts may be cancelled on the date the new or higher rate becomes effective.


16 All cancellations must be in writing 30 days prior to the booking deadline.


17 The publisher reserve the rights to charge a cancellation fee of 30% of the total value for standard space bookings and 50% of the total value for all special position bookings cancelled less than 30 days prior to the booking deadline. Cancellations will not be accepted after space booking deadline.


18 Advertisement orders are not accepted for periods longer than 12 months.


19 Any agreement purporting to vary the terms of these conditions or any consensual cancellation shall not be valid unless reduced to writing and signed by both the advertiser and gdmc.


20 If any amount due and payable by the advertiser is not paid within the agreed term, the advertiser will be liable for interest at the maximum rate permitted by law. Such interest will be calculated and paid monthly in advance. If the interest is not paid as aforesaid, the interest will be added to the principal sum, and the whole amount will form the principal debt, which will bear interest as described.


21 In the event of gdmc instructing attorneys to collect from the advertiser an amount owing to gdmc, the advertiser agrees to pay all costs on the scale as between attorney and own client, including collection charges.

22 No relaxation or indulgence granted to the advertiser by gdmc, at any time, will be deemed to be a waiver of any of gdmc’s rights in terms hereof. Such relaxation or indulgence will not be deemed a novation of any of the terms and conditions.