Our Process

Design, Functionality and Communication

Scope Outline

Scope review to determine what the exact needs are for your website.

Goal Alignment

Design a website that fits those exact needs and is designed to accomplish your goals.

Technology & Optimisation

Build the site using the latest technology, ensuring that it is optimized for any device viewing as well as technically set up for an online marketing campaign.

Content Transfer and Creation

Ensuring all of your existing content is transferred into your new website and creating as needed new content to ensure it is complete.

Stress Testing

Final testing to ensure any bugs are worked out and everything is according to the plans worked out in the design phase.

Launch

Go live! At this point you would be able to start using the new website in your marketing efforts to get more leads and sales.

 
 

Why Responsive Web Design is Important For Your Business

Why Responsive Web Design is Important For Your Business

Smartphones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability , web designers had only one primary challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design

But, why is responsive design so important for your website? Before we understand that, we must understand what is “Responsive Web Design”.

What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

responsive_web_design

The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

Now, having understood what is Responsive Web Design, let us understand why Responsive Design is important while creating websites.

Why is Responsive Design important for websites?

Time & Money

The notion that making a responsive website is expensive is just that, a notion. The fact is, while the cost to make a responsive website is somewhat more than making a conventional website, but the expenses to duplicate a website for mobile and other devices gets completely eliminated, as a result – that cuts total development costs, significantly. In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”.  Thus, in the long term, investing in responsive website design is the smartest decision.

Pervasion of the Mobile Devices

Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets, it is foolhardy for any website publisher to ignore responsive web design. The “One Site Fits All Devices” approach soon will be the norm.

User experience

While, content is king and discoverability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.

Device Agnostic

Responsive Websites are agnostic to devices and their operating systems. A responsive web design ensures that users get the best and consistent experience of a website on any device of the user’s choice and preference – be that the iPhone, the iPad, the smartphones running the Android OS, or the Windows OS and several others. As a result website owners and content publishers can need not exercise the option to build versions of their website for every popular device platform which they expect their audience might be using.

SEO Implications

With Google’s latest release of Panda in April 2015, websites which were not mobile friendly were ranked lower than responsive mobile friendly websites. This was due to the fact the number of people using Google search through a  mobile device was surpassing the number of users using a desktop. By usijng responsive webdesign your domain traffic is not hurt by splitting the domain into two, when designing for a pure mobile site, for example m.yourdomain.co.za but rather agregating your links and searcgh results ensuring that your site is ranked high within natural search results.

If you would like to discuss a web design change ensuring that your website is responsive and well ranked within search results, contact us today.